Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

Marketing 64

Marketing How To Social Media Video 64

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

Membersuite

JULY 16, 2021

The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. Teach data users how to create and pull reports.

Report 175

Report How To Committee System 175

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Membersuite

SEPTEMBER 8, 2016

. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time.

Email Marketing 60

Email Marketing Marketing Tools Communications 60

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant.

Marketing 133

Marketing Email Marketing Report Content 133

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Personalization Marketing automation allows associations to personalize their communication with members based on their interests, behavior, and preferences.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

Email Marketing 45

Email Marketing Marketing New York Guidelines 45

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. Well, first, you probably have an account with the company, so that’s how they have your email address.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant.

Marketing 100

Marketing Email Marketing Report Content 100

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Online education’s role in membership marketing.

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149

Marketing Guidelines Software Email Marketing 149

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. The adjustment can be awkward , and some are struggling with it.

Marketing 101

Marketing Email Marketing Guidelines Examples 101

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? It enables you to send a series of emails based on actions that recipients take.

Marketing 136

Marketing Communications Case Study Tools 136

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.

Marketing 52

Marketing Social Media Directory Video 52

Reid All About it

JUNE 30, 2023

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. WBT Systems provides strategies for offering professional development as an employee retention tool. They describe what associations need to offer to compete with these new membership groups.

Chicago 205

Chicago Newsletter Revenue Education 205

Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

Email Marketing 40

Email Marketing Marketing Press Release Tools 40

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? Let’s get into it.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. Michael Ringman, the CIO of TELUS International, noted in the piece that it means that you need to have a response strategy for all hours of the day.

Strategy 100

Strategy Social Media Maine millennials 100

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. The software allows you to organize and store member information, as well as generate reports to discover valuable insights on your membership. Let’s dive in!

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions.

Video 285

Video Washington Social Media DC 285

Associations Now

JANUARY 28, 2019

The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. Associations send out so much email that the occasional list cleaning is a sheer necessity sometimes.

Member Research 83

Member Research Strategy Sample New York 83

Higher Logic

AUGUST 23, 2018

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. When you use marketing automation, you can improve all these scenarios, saving time on the manual tasks. Reporting out. Automation improves your marketing.

Marketing 120

Marketing Content Tools Team 120

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Multiview

SEPTEMBER 1, 2022

For instance, according to 2022 Membership Marketing Benchmarking Report , associations saw a drastic decline in membership in 2021 due to the pandemic and recession. In fact, 38% of associations reported an increase in membership during 2021 which is up from 26% in 2020 according to the report.

Strategy 52

Strategy Report Marketing Email Marketing 52

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Functional Expense Reporting Functional expense reporting is one of the more complicated areas of nonprofit U.S. AI and event planning. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195